Since our start in 2014, IXON has rapidly grown into a major international player in the industrial sector. We’ve made promises, and delivered on them. In doing so, we've created trust. With partners, with customers, with our employees.
Keeping machines running, that's why we do it. A machine builder’s job used to be done after delivering the machine. Nowadays, they remain involved throughout its entire lifespan. All to ensure that the machine runs as optimally as possible. But how? By connecting the machines to the cloud, in a platform where all service, maintenance and data analysis of the machines is managed. With the IXON Cloud platform and supporting hardware, we deliver the technology, so the machine builder can focus on what they do best: collaborate with clients, provide service, and share insights.
What will you be working on
This role is a key player in fostering the growth of IXON’s regional market expansion. As Field Marketeer you will become part of our multidisciplinary marketing team. You will regularly share insights and knowledge with field marketers focused on other regions and receive support from our central marketing team with corporate materials.
However, you will have full freedom to develop and implement your own regional marketing activities. Together with a fellow Field Marketeer for your region, you will share the responsibility for the planning, development and implementation of all marketing functions in Germany and Austria. As Field Marketeer your main aim is to increase brand awareness, drive lead generation, nurture customer relationships and strengthen IXON as a thought leader. You will work closely with the regional sales team, (potential) customers and industry peers to understand region-specific market priorities and channels.
Your responsibilities will include:
Gather and share market and customer insights, monitor industry trends and competitor activities to develop effective campaign strategies and programs based on those insights;
Deciding on marketing activities, and how to prioritise these, for the best market approach for your region;
Generate leads and new business opportunities for the regional sales team;
Running and optimising online campaigns, and/or coordinating with a local marketing agency to manage online campaigns;
Developing regional marketing assets, such as website pages, blog articles, print advertisements, online banners, content offers, SEA copy, webinars, organic and paid social posts, etc.;
Translation and transcreation of centrally available marketing assets for local use;
Organising and promoting local trade show participations and (digital) events;
Build strong partnerships with local publications, partners and industry associations;
Track, analyse and report on the status and effectiveness of field marketing activities, OKRs and KPIs;
Maintain budget reports that clearly detail all marketing expenses.
Who are we looking for?
Our ideal candidate is a real go-getter with a confident attitude, who is not afraid to take initiative. The role offers a lot of freedom to be successful. For this, we are looking for someone that brings a high level of professional maturity within B2B marketing. Someone with the willingness to roll up their sleeves and deliver, who is passionate about building an effort from the ground up. This requires great detail-oriented organisational skills, and the ability to multi-task and manage multiple projects at once with a variety of internal and external stakeholders. You're a dynamic communicator who can think strategically as well as practically. A self-motivated, intellectually curious, resourceful and creative individual who always thinks outside the box.
Does that sound like you? If you also meet the following requirements, you’re just the person we are looking for:
A bachelor degree in Marketing or related fields;
Multiple years of relevant working experience in a comparable business environment;
High level of local market knowledge within the industrial automation sector;
Knowledge and understanding of lead generation, inbound marketing and marketing platforms (e.g. CRM, Google Analytics, Ads, Social media, CMS, marketing automation);
Strong communication and networking skills;
Native German speaker with a clear understanding of the local culture;
Fluent in English (so you can communicate with your colleagues)
Working at IXON
Working at IXON means being part of a young, driven and exponentially growing international organisation. Together we deliver a team effort. Therefore, we try to get the best out of each other and invest in continuous (personel) development through on the job coaching and a personal training budget. In your function we offer responsibility, variation, and we reward your efforts with an excellent salary. All this in a pleasant working environment where, in addition to the professional focus, there is also plenty of room for relaxation.
Want to get in touch or apply for the job?
Feel free to contact Stan Smeets via email@example.com or +31643241318 for questions in regards to the recruitment of this position. Want to apply for the job? Send us your resume and cover letter by clicking the button below.
Agency interest to this vacancy is not required.